Lambrusco, Barolo, Chianti and blood.

New Fragrances we'll see between September 9th and 11th 2011 at the stazione Leopolda in Florence, the artistic Kermesse organized from Pitti.

Young  Dutch artists of Atelier Gras have realized a house/garden really livable, fully internally decorated with coloured flowers, officinals weeds and aromatich plants.

Starting the show will be the Istituto degli Innocenti of Piazza Santissima Annunziata – lighted up by 100 coloured candles, and the performance of Francis Kurkdjian, the young and famous French "nose" tthat started his own maison from 2009.

The biggest part though is the 194 brands present at the Leopolda. One of the most particular is the one that recals fragrances of blood groups A, B, AB and O.

Innovation fragrance is the one that was born on Facebook, that became brand thanks to the incredible success within the social network  through the group "the blog of the parfume that doesn't exist"!

Made in Italy will present the wines: Lambrusco, Barolo e Chianti  will become home fragrances instead of dining companions: «Ut Olet Vinum!» was born from the designer Sergio Scaglietti.